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「服務他人是你住地球應該付出的租金。」– 穆罕默德‧阿里 (拳擊手)
"Service to others is the rent you pay for your room here on earth." -- Muhammad Ali, Boxer
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英語島Newsletter
天天閱讀英語島,在這裡感知世界,汲取英文的養分。
 
「簡潔」、「明確」是報告的首要條件,我們發現學生常容易為了要確保聽者明白自己的意思,就在同一個概念上不斷重述,這是因為字沒有選對;此外,有些人因為想要展現專業,會刻意去選一些「難以駕馭」的字,這些字有時不太實際,老外也不常用,說了反而會增加誤會。本期的英語島實驗室,從提案步驟到選字細節(word choice),一步步強化你在台上的表達力。


 

Step 1. Begin with a Question 提問開頭,快速抓住眼球 

人在思考時,注意力最集中。試著用簡潔的問題作為開場,問題不用複雜,只要切合大眾的日常經驗、打中痛點,就能引起注意。參考下面的例子:

 (1) “Do you want to spend the rest of your life selling sugared water, or do you want to come with me and change the world?

 -Steve Jobs用這個提問成功挖腳百事可樂的總裁John Sculley

 (2) “Ask yourself are you better off now than you were four years ago?”

 - Ronald Reagan

 (3) “Rather than wanting to be an entrepreneur or making money–what are some useful things that you do that you wish existed in the world?”

 - Elon Musk

你可以試著這樣開場......

Have you ever noticed/thought...? 

You know how...?  

Rather than...would you rather...? 

Would you want to...or would you rather...?

  

Step 2. Tell the Audience Who You Are 個人化標語,加強聽眾的記憶

用簡潔的開頭介紹自己和公司。在簡報封面中安插一句具有特色的個人化標語(tagline)能替開場加分,標語要讓人一目瞭然,最好能貫徹理念。以下是三個典型的例子: 

(1) “Broadcast Yourself.”  

 

(2) “Book rooms with locals rather than hotels.”

 

(3) “Eat fresh.” 

 

報告時,你可以試著這樣說......

First, let me introduce myself. I am (name) from (company). 

Let me start by giving you some background information.

 

Step 3. State the Problem and Solution 清楚的問題與解方,讓提案更有說服力 

告訴聽眾,你目前在市場上所觀察到的問題,以及你打算如何解決。參考下面Airbnb的例子,他們利用問題與解方,清楚地說明報告的方向:

(1) Problem 

Price is an important concern for customer booking travel online. 

對線上訂房的顧客來說,「價格」是最重要的考量。 

Hotels leave you disconnected from the city and its culture. 

「飯店」讓你與城市和在地文化的距離更遙遠。 

No easy way exists to book a room with a local or become a host. 

「目前沒有輕鬆的方式」可以訂房或出租。 

(2) Solution 

A web platform where users can rent out their space to host travelers to: 

一個可以讓使用者把房間出租給遊客的網路平台: 

Save money: when traveling 省旅費

Make money: when hosting 賺外快

Share culture: local connection to the city 分享文化 

 

報告時,可以試著這樣說......

We have found a way to solve... (Problems) 

We are going to deal with these problem by... (Solution)

 

 


本文收錄於英語島English Island 2018年6月號
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